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Key Considerations for Successful New Product Development

Product design and development life cycle have been gradually compressed. This, in turn, has increased schedule pressures on the development team. Organizations should look for continuous process improvement to increase overall team efficiency and productivity.

Every new product design and development (NPD Process) starts with basic propositions to understand the purpose of the product, which will lead to the creation of competitive differences in the market and drive an organization to develop capabilities internally or through partners. Continuous process improvement is also important in the product development workflow to reduce the development lead time.

Companies should develop communication channels within cross-functional teams to transform their needs and requirements into best practices, rules or standards. This will help minimize rework efforts and emphasize adherence to reduce internal indirect failures leading to unplanned rework in new product design and development.

Organizations must increase personnel cost-effectiveness with help of the latest available automation tools. Transformation of technology can change the entire development approach and provide opportunities to increase efficiency and business profit margin.

For the implementation of a closed loop system, all cross-functional teams should communicate with each other exchanging feedback and challenges. For this implementation, organizational teams should understand each other’s functional objectives.

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